Posts Tagged ‘google’
Is AdSense Right for Your Blog? [Series] What is Google AdSense?
Thursday, July 15th, 2010
In recent weeks, Blogtap has undergone some very large changes.
- A new partner has jumped on board and he’s brought with him a ton of experience from the Web and IT industry.
- DoFollow commenting has been enabled so that every user that gives something to Blogtap (in the form of a comment), receives something in return.
- AdSense blocks were installed for a few days and then removed.
In this post series, I’d like to discuss the last item on the list above.
(more…)
Increase Online Exposure and Business Leads with a Company Blog
Thursday, April 22nd, 2010
It’s no secret that major companies have embraced blogging as a way to boost PR and keep employees and shareholders in the know on company news and activity. Because of this, vaguely described job postings for journalist-blogger-style-new-media-specialists populate the job boards at places like Mashable, Problogger and JournalismJobs.com.
But according to a recent study at Hubspot, businesses who operate blogs can reap much more than just positive PR effects and well-disseminated company news. Much, much more.
The study found that businesses that maintain a blog receive 55% more visitors, 97% more inbound links and 434% more indexed pages. 1,531 company websites (all clients of Hubspot) were examined in the study, 795 of which blogged and 736 of which did not.
[Gawker - Valleywag] Google CEO ‘disses’ blogging
Wednesday, April 14th, 2010
Google CEO Eric Schmidt made some comments to the American Society of News Editors that may have raised eyebrows in the blogging community (via Valleywag via Nieman Lab):
There is an art to what you do. And if you’re ever confused as to the value of newspaper editors, look at the blog world. That’s all you need to see.
Gawker blogger Ryan Tate points out that Schmidt “runs the biggest single blog network in the world, which makes it all the more bizarre that the Google CEO was insulting bloggers at a newspaper conference.”
Yes, newspaper editors need to take a very close look at the blogging world. According to Technorati, full time bloggers who advertised on their site made an average of $122,222 in the year 2009. Meanwhile The New York Times, strapped for cash, is mortgaging its headquarter building.
A free alternative to the WordTracker keyword traffic analysis software
Monday, March 29th, 2010
Rather than paying a $329 annual subscription to WordTracker, I’ve found alternative free keyword traffic analysis software that works just as good if not better.
The Google Adwords Keyword Tool is a tool designed to help Adwords advertisers analyze competition for keywords. I have found that you can use it to analyze traffic for keywords regardless of what your intent is.
Why the Google PageRank of your blog does not matter
Thursday, March 25th, 2010
Ah, Google PageRank. The crown of every newbie blogger. Yup that’s right, I said it: Google PageRank doesn’t mean squat. Unless of course you are a newbie blogger.
PageRank is a value from 1 to 10 that Google assigns to websites in its index. The higher the PR value, the more authority and credibility a site has. Naturally, Google is the only website with a PageRank of 10 and all of the lesser websites are given values from 0-9.
Graphic by Elliance, an eMarketing firm specialising in results-driven search engine marketing, website design, and outbound eMarketing campaigns. First sourced at Search Engine Land.
Newbie blog marketers pay a lot of attention to Google PageRank because it is a simple number. Unfortunately, using a blog’s PR value to judge its worth is like judging who the best baseball player is solely on the number of homeruns hit. There are so many other factors not considered.
Targeting search engine crawlers vs. human readers on your blog
Saturday, March 13th, 2010
My last post on this blog was a bit out of the ordinary. I’m sure if I had a large subscriber base, I would be getting tons of emails asking what the deal was. I wrote an entire post on one very simple thing: how to check which version of WordPress you are using. That little piece of information is probably not useful for any subscriber base. After all, most WordPress users who happened to be subscribed to my blog either already know which version they are running or don’t have a particular need to find out.
So why did I create the post?
The answer starts with a G and ends with an E. Yup, you guessed it: Google.
Yesterday, while I was tweaking the custom theme I built (which is almost ready) for this site, I had to find out which version of WordPress I was using to determine whether or not a PHP function would work on my blog.
How to tell if your blog has been indexed in Google
Wednesday, March 3rd, 2010
http://www.flickr.com/photos/ tigerpixel/ / CC BY-NC-SA 2.0
A good indication of how much respect the almighty Google has for your blog is to check how many pages you have indexed in Google. The more pages you have indexed, ideally, the more chances you have of getting visitors from Google.
The fastest way yo determine how many of your blog’s pages that Google has indexed is by doing a simple Google search with site:yoursite.com
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