Why your FeedBurner count will never be accurate

Thursday, March 11th, 2010

Nearly a week ago, I redirected all of the feeds on this blog to a FeedBurner feed (which allows me to track and manage my feed) and placed the code (provided by FeedBurner) that displays the feed count into a custom HTML widget in my sidebar.

I was ecstatic to see my feed count rise every day. Every morning, I would wake up and check if the FeedBurner fairy had visited me with more subscribers. I would either throw my arms in the air, gleaming in triumph and success or lull my head down in utter shame and defeat. Even with the addition of one subscriber I felt like I had accomplished something.

Boy was I wrong.

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Tags: feedburner, rss, subscribe
Posted in Blog Marketing, Blogging Tips | No Comments »

Setting up an email subscription form with Google FeedBurner for your site or blog

Wednesday, February 24th, 2010

I thought I would take the time today to elaborate on an easy way to set up an email opt in form for your blog. The advantages of having an email subscription feature on your blog are tremendous.

With an email subscription program, you can:

• Automatically send followers updates of your blog which will of course create more traffic
• Let your followers know about major site changes
• Send your followers special offers (if they opt in)

A huge mistake Internet marketers make after creating their first successful website is to not have an email subscription form. In the world of Internet marketing, email contacts are everything. They are your lifeline into a world of opportunities. You need a way to get in contact with your base; and it doesn’t matter how excellent you believe your site is, sometimes people just lose interest, forget your address or lose your site bookmark. Sometimes, they just need a prod — email notifications are an ideal way to do that.

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Tags: feedburner, subscribe
Posted in Blog Marketing, Blogging Tools | 19 Comments »