Bloggerwave: Harnessing the Power of Bloggers for Company Advertisement and PR Campaigns

Friday, May 7th, 2010

Before the Internet age, advertising and PR was simple. Agencies had to fill billboards, television time slots and newspaper pages with the all the right things. But with the advent of the Internet and eventually the Blogosphere — the epitome of self-expression on the Internet — things changed drastically. Consumers were given a voice.

As was made obvious during the iPad launch, which was eschewed by a good portion of the Blogosphere, businesses and corporate entities can’t fuel product launches solely on the merit of a strong brand or innovative ad campaigns. Unless the product offers something so exceptional that it gains sweeping positive appraisal based entirely on the virtue of the product itself, the Blogosphere is something to worry about. The Blogosphere is a market force: a potential wrecking ball that could shatter any clever marketing campaign. On the flip-side, the Blogosphere has the potential to usher a product into a sort of Nirvana status of consumer approval — the same place where iPod, Nintendo and The Cabbage Patch Kids exist.

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Tags: advertising, blog trends, blogging for money, blogosphere, business blogging
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