Increase Online Exposure and Business Leads with a Company Blog

Thursday, April 22nd, 2010

It’s no secret that major companies have embraced blogging as a way to boost PR and keep employees and shareholders in the know on company news and activity. Because of this, vaguely described job postings for journalist-blogger-style-new-media-specialists  populate the job boards at places like Mashable, Problogger and JournalismJobs.com.

But according to a recent study at Hubspot, businesses who operate blogs can reap much more than just positive PR effects and well-disseminated company news. Much, much more.

The study found that businesses that maintain a blog receive 55% more visitors, 97% more inbound links and 434% more indexed pages. 1,531 company websites (all clients of Hubspot) were examined in the study,  795 of which blogged and 736 of which did not.

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Tags: blogging studies, business blogging, google, traffic
Posted in Blog Marketing | 1 Comment »

New study suggest blog post quantity trumps quality for online popularity

Monday, April 19th, 2010

Still believe all that hogwash about quality over quantity? According to a study presented at the British Psychological Society’s Annual Conference last Wednesday, bloggers who post frequently are much more “attractive” than infrequent posters, regardless of post quality.

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Tags: blogging psychology, blogging studies, content
Posted in Blogging News, Blogging Resources | 1 Comment »