Ah, Google PageRank. The crown of every newbie blogger. Yup that’s right, I said it: Google PageRank doesn’t mean squat. Unless of course you are a newbie blogger.
PageRank is a value from 1 to 10 that Google assigns to websites in its index. The higher the PR value, the more authority and credibility a site has. Naturally, Google is the only website with a PageRank of 10 and all of the lesser websites are given values from 0-9.
Graphic by Elliance, an eMarketing firm specialising in results-driven search engine marketing, website design, and outbound eMarketing campaigns. First sourced at Search Engine Land.
Newbie blog marketers pay a lot of attention to Google PageRank because it is a simple number. Unfortunately, using a blog’s PR value to judge its worth is like judging who the best baseball player is solely on the number of homeruns hit. There are so many other factors not considered.
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