Notes on title rewriting keyword density
I was doing some research for a school assignment today and came across a few news articles that were using some very interesting URLs.
A Fox News Report titled “Global Warming in Last 15 Years Insignificant, U.K.’s Top Climate Scientist Admits,” ended with: global-warming-insignificant-years-admits-uks-climate-scientist
Why was it that several of the words in the title were left out of the URL?
The end of the URL would have best represented the title had been: global-warming-in-last-15-years-insignificant-uks-top-scientist-admits.
Then it hit me. The only words left out of the URL ending were insignificant words like: in, last, 15, top, admits. Whoever was in charge of writing the URLs may have been employing a crafty SEO technique. Because the URL had a higher density of the key terms, the article would most likely perform better for those key terms.
Am I connecting any dots?
The words: global warming, insignificant, climate scientist, etc. are key terms. People are more likely to type “global warming” into a search engine for news about global warming than anything specific like fifteen years and no global warming.
I also found the same URL writing technique being used for this Fox News article.
Coincidence? Maybe. Or it could be some ingenious new SEO technique. Whatever the case may be, it is certainly something to take note of.
Tags: blog seo
