Archive for the ‘Blogtap News’ Category
How to manage your online reputation across different languages
Friday, December 9th, 2011
Today, social media stretches to every part of our world. It has opened up channels of communication that have simply never existed before. If you’re a blogger or business, you’ll want to know who is saying what about you and where. So, when language poses a barrier to this, it’s only natural to want to break it down.
Communicating only in English can put you at a disadvantage to those who have embraced globalization and are able to correspond in a variety of languages. So, if you decide to branch out into online conversation in other languages, you’ll need to maintain the same high standards you have in your native tongue and make sure that your reputation doesn’t become tarnished. The implications of not putting the same care and attention across different languages could be disastrous. You’ll have to think globally but at the same time react to local expectations in the different markets.
Red Flag SEO-Provider Signs to watch out for
Tuesday, September 6th, 2011
It is a rather unfortunate set of circumstances to say the least but there is little use in denying the fact that many SEO ‘professionals’ these days hardly measure up to such a title to say the very least. Well, either they don’t measure up or they simply choose to go down their own SEO route knowing full well that the result will be far from in the favor of the client. Not only does the result of such questionable SEO techniques and tactics have the potential to result in a rather unfortunate waste of money, but it could also rather easily seen the business of the client in question suffer reputation and standing damage for the long term.
The rise of Twitter search
Thursday, July 21st, 2011
The way we search for information is changing. Everyone who uses the internet knows it, but the trend goes far beyond the move away from using paper telephone directories and towards search engines. It’s true that Google is still the first port of call for most people looking for information on the internet, but as the web becomes more social, the way we search is changing too.
Exact figures are hard to come by but it’s known that by the end of 2009, Twitter was serving up to 19 billion searches per month. That’s searches made through Twitter, not those related to tweets and tweeting. The only search engine that serves more queries than that is Google- neither Yahoo nor Bing come close.
Of course, a lot of that 19 billion is down to software, not real people, but nevertheless, this figure shows that huge numbers of people are not content to sit back and watch tweets come to them. They go out and use Twitter as a resource to find recommendations, information, and entertainment.
The three most popular sites on the internet are Google, Facebook, and Youtube. Two out of those three are almost completely populated with social content. The images, the text, the videos and comments are the work of ordinary users. This is the real meaning of ‘Web 2.0′- instead of a network of static sites users can only view, participation and interaction are what the new internet is all about.
As the next step in the development of search resources, Twitter makes perfect sense. Google and the other major search engines are pretty smart but they aren’t perfect. They can give you the biggest restaurant, the closest restaurant, and the restaurants that have invested the most in SEO. They can only make guesses at the best restaurant. What they lack is real input from normal people and these days that’s what users want. The development of Google + was probably prompted by this idea, at least in part.
There are two ways Twitter can be used to find information. The most obvious is to tweet a request- ‘Anyone know a good vegan restaurant in San Diego?’ and see what you get back. Users expect recommendations from friends but they’ll often take suggestions from strangers. Social media savvy businesses (and blogs) stay on the lookout for relevant tweets like that one. They can be an excellent source of new customers or readers in almost any industry.
The second method is to search for tweets other people have made using the terms ‘san diego’ ‘restaurant’ and ‘vegan’. At peak times, about 300,000 tweets are made per minute, spread across every conceivable topic. The chance of finding a recent, relevant tweet is pretty high for almost any obvious search query.
So, how do bloggers capitalise on the growing use of Twitter as a search resource? Like a lot of SEO, it all comes back to keywords. Remember that any and every tweet you make could be viewed by searchers as well as your followers and the followers of your retweeters. Use your blog keywords in your tweets, get involved in trending topics, and try the search facility yourself. Find some relevant conversations and get involved.
About the author Jess Spate is an SEO consultant working primarily in the travel and outdoor industry. Her client list includes resources for those who want to buy Wyndham timeshare units or get Marriott timeshare points resale information.
Firefox 4 Features To Look Out For
Tuesday, April 26th, 2011
Once seen as a worthy alternative to leading web browser Internet Explorer, Firefox has lost a bit of its appeal over the years. The Mozilla Corporation is out to regain some momentum with the recent introduction of Firefox 4, the latest version of the popular open source web browser software. As expected, this update offers several features designed to improve the user experience, in addition to some enhancements that could also be useful from a business aspect. If online marketing is your thing, the following features may warrant your attention.
IBM Study Reveals Most Companies are Flunking Social Media
Tuesday, April 12th, 2011
Attention companies with social media profiles; we now have proof that no matter how much social media experts tell you what your customers want, you’re just not listening. And it’s killing your online presence.
In a recent study conducted by IBM, the findings reveal that most companies are overestimating how much consumers wish to interact with them. As a result, they are completely failing in their social media campaigns.
Content Farms and the Future of New Media: Another Dot-Com Bubble in the Horizon?
Thursday, February 24th, 2011
Have you ever noticed that whenever you search for something on Google, many of the same websites, like eHow, Answers.com, AOL, and any of a number of Demand Media’s sites come up? Notice how most of the information is the same, and the quality is generally sub-par? For those of you who aren’t yet aware, there is a reason for these similar search results, and they’re called content farms.
Now what is a content farm exactly? It’s basically a big media company that employs freelance journalists usually not professionals to write articles quickly, with SEO being a big consideration, and the human factor basically coming down to what’s popular, like celebrity news and top ten ways to do X. This practice has been going on for several years, and it will inevitably continue as AOL picks up steam as a big content source after recruiting Arianna Huffington as its content editor-in-chief in well-publicized marriage of the popular online newspaper, the Huffington Post, and AOL.
Blogging Doesn’t Have to be Difficult
Thursday, January 13th, 2011
If you’re just starting to blog you may find yourself overwhelmed. Even if you love your topic, you may find yourself in a classic case of writer’s block. You started off with the ambitious of goal of posting 1-2 quality articles on your blog per day, but all of a sudden you’re running out of material. Relax. You don’t have to post original and brilliant thoughts every day in order to gather a following. There’s a much easier way. (more…)
Online Advertising Revenue Up, But So Are Social Media Valuation
Tuesday, December 7th, 2010
Like markets and economies around the globe, the global Internet advertising market is unlikely to return to its pre-recession levels just yet. Bloomberg News reports that worldwide expenditures for online advertising are not expected to return to 2008 levels until 2012. This doesn’t mean, however, that online markets are stagnant, just that the online advertising market also took a thrashing in the financial crises of late 2008 and 2009.
Bloomberg’s reports that spending on online advertising “will increase 4.6 percent next year, after ‘surprisingly strong’ 4.9 percent growth in 2010,” according to numbers reported by media buying company, ZenithOptimedia. Magna Global, which tracks ad sales rather than overall spending, in turn, “projects 5.4 percent growth in 2011, following a 6.9 percent gain this year,” according to Bloomberg’s. (more…)
The OnlineMBA.com Awards are Part of a Deceptive Link Baiting Scheme Aimed at Bloggers
Saturday, July 24th, 2010
Hundreds of bloggers are falling prey to a deceptive link baiting scheme that I would like to expose.
The website OnlineMBA.com has a section for ‘awarding the web’. This award system is 100% illegitimate.
WordPress 3.0 Released: Merge with MU, Custom Post Types, Custom Menus and More
Friday, June 18th, 2010
What some once considered to be a leading open-source CMS and blogging platform that exchanged flexibility for a more difficult learning curve, has transformed over the years into the very essence of user-friendly web publishing.
After two beta releases and a release candidate (called RC1), the WordPress development team released WordPress 3.0 (dubbed “Thelonious” after the American jazz musician) jam-packed with enough nifty features to make any web socialite spin in his swivel chair in utter delight, right round like a record baby, right round round round.
Why you should subscribe to this blog
Thursday, February 18th, 2010
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