Archive for the ‘Blogging Tips’ Category
Where to allow dofollow and nofollow links on your blog
Friday, March 19th, 2010
Nofollow is an HTML attribute value which tells search engines to not follow a link. Search engines like Google use internal and external links to determine page ranks (or which pages are important and which are unimportant). Webmaster’s use the “nofollow” attribute to tell search engines that a link is not important. By telling search engines that a link is not worth following, webmaster’s can preserve the rankings of individual pages.
How to change the links on your blog to nofollow
There are a few different ways you can change the attribute of links on your blog or website. You can manually change each of the links by adding rel=“nofollow” in each of the <a> (link) tags. In WordPress, you can click on the HTML tab of your post editor and insert the “nofollow” attribute on each of the links manually. You can also click insert/edit link button in the post editor, then click the “Advanced” tab and then change the ”Relationship page to target” setting to “nofollow.” For WordPress blogs, you can also install a plugin which will automatically add the “nofollow” relation to the links you specify.
Five tips to avoid writer’s block for bloggers
Wednesday, March 17th, 2010
A guest post by David Smith.
Writer’s block is the bane of bloggers everywhere. Even the most creative and prolific blog writers have days where the ideas just won’t flow. Productivity grinds to a standstill, and the mere thought of coming up with even a cursory post seems impossible. If you ever experience writer’s block, you should try a few of the following tips to get those creative juices flowing once more.
Got Writer’s Block? Try These Tips
- Start small – Depending on what your blog is about, you might be suffering from writer’s block because the project before you is so daunting. You can get things moving by tackling a small part of the project. Try drafting a simple outline, for instance, or just jot down a list of whatever comes to mind.
- Don’t worry about perfection – Sometimes, a fear of failure stunts our progress. Tell yourself that whatever you write can be thrown away or deleted into oblivion if it doesn’t meet your standards. Taking this approach relieves you from a lot of your self-imposed pressure, allowing you to write whatever you want to. In the end, you’ll more than likely end up with a great finished product.
- Get some exercise – It isn’t easy to overcome writer’s block when you stubbornly sit at a desk. Get up and get moving, and you’re likely to find yourself more inspired than ever. Whether you choose to go for a walk or take the bicycle out for a spin, the simple act of getting away from your computer could very well work wonders.
- Pretend you’re someone else – Think about a writer who you admire, and pretend that you are them. This doesn’t mean that you should copy their writing style or their actual writing; it just means that you should try to put yourself in their frame of mind. It’s sort of like taking a vacation from your own brain, and it can kick-start a lot of fresh new ideas and different ways of looking at things.
- Go offline – With websites like Facebook and Twitter beckoning for your attention, it’s all too easy to lose focus. Turn off your cable modem – or whatever device you use to get online – and start over. Without the temptation of browsing the Internet, you’re bound to start coming up with a ton of new ideas for your next blog post. When it’s finished, get back online and publish away!
David Smith is a freelance writer working for Invesp and writes about landing pages, conversion rate optimization and affiliate marketing.
Building links to your blog through commenting on other blogs
Wednesday, March 17th, 2010
Building links to your blog for search engine rankings is little different from building relationships with people in the real world — networking — for desired jobs and positions.
Employers judge prospective employees based on references from other individuals. If the prospective employee is in good favor with people in high positions, specifically positions in the same industry, the employer is more likely to hold the applicant in higher regard. It is no different in the cyber world. Commenting on other blogs relevant to your niche is just another method you can use to get search engines to hold your site in higher regard, thereby giving you higher rankings and more traffic.
Think of a search engine as an employer seeking a man for a job. The job is specific to the search term entered by a user and those applying for the job are the many sites and pages that the search engine has in its index. The search engine asks these questions for each site in its index: is the site reputable? Is it productive? Do other sites in the same topic range hold it in high regard?
Targeting search engine crawlers vs. human readers on your blog
Saturday, March 13th, 2010
My last post on this blog was a bit out of the ordinary. I’m sure if I had a large subscriber base, I would be getting tons of emails asking what the deal was. I wrote an entire post on one very simple thing: how to check which version of WordPress you are using. That little piece of information is probably not useful for any subscriber base. After all, most WordPress users who happened to be subscribed to my blog either already know which version they are running or don’t have a particular need to find out.
So why did I create the post?
The answer starts with a G and ends with an E. Yup, you guessed it: Google.
Yesterday, while I was tweaking the custom theme I built (which is almost ready) for this site, I had to find out which version of WordPress I was using to determine whether or not a PHP function would work on my blog.
Why your FeedBurner count will never be accurate
Thursday, March 11th, 2010
Nearly a week ago, I redirected all of the feeds on this blog to a FeedBurner feed (which allows me to track and manage my feed) and placed the code (provided by FeedBurner) that displays the feed count into a custom HTML widget in my sidebar.
I was ecstatic to see my feed count rise every day. Every morning, I would wake up and check if the FeedBurner fairy had visited me with more subscribers. I would either throw my arms in the air, gleaming in triumph and success or lull my head down in utter shame and defeat. Even with the addition of one subscriber I felt like I had accomplished something.
Boy was I wrong.
Taking advantage of creative commons content for your blog
Monday, March 1st, 2010
Who has the time to go out and snap photos of abstract subjects to use as complementary images in blog posts?
Especially if are not willing to pilfer the copyrighted work of others, it may be difficult finding content published online that the author explicitly allows anyone to share.
Enter the Creative Commons License founded in 2001 by Larry Lessig Hal Abelson, Eric Eldred and a few other cyber-law geeks that you probably never heard of.
What to do when you don’t know what to blog about
Saturday, February 27th, 2010
A very insightful post was written today by Darren Rowse (if you are new to the world of blogging, I suggest you Google him) that deals with the subject of blogging when you can’t blog no more.
http://www.flickr.com/photos/plunkmasterknows/ / CC BY 2.0
All writers (bloggers included) deal with writer’s block. The truth is — even if you do have a lot to say you don’t always know exactly what it is you want to say, how to say it and where to start.
When I started my first blog ages age, writing one post per week was highly prolific for me. But as you can see from this blog, I now typically write one post per day. Oddly, writing 500-800 words per day for this blog (on top of writing for my personal blog, for class assignments and the university newspaper) doesn’t hassle me or cause me any distress. I simply sit down at the computer, search through a list of topics, pick one and start writing.
How to use tags properly on your blog
Sunday, February 14th, 2010
The purpose of tags is to easily allow readers to read blog posts of a similar nature or on the same topic. The use of tags in a blog is not meant to increase search engine ranking or provide a navigation menu (although they can serve these purposes) but to simply allow the blogger to more specifically categorize a post. After all, a blogger cannot create a separate category for every blog post that has a logical connection with another.
Say, for example, you blog about a speech Barack Obama gave at your school. You already have a blog post about Barack Obama’s state of the union speech that you wrote last year and you want potential readers to be aware of that. What do you do? Create a new category titled ‘Barack Obama’ or ‘Barack Obama Speeches’ in your sidebar categories? No, you simply create a tag titled ‘Barack Obama’ so readers can click on that tag at the end of your post and be taken to a list of other posts with that tag.
Choosing tags wisely
When choosing a tag for a post you should always make sure the choose something simple and easy to remember. If you want to create a tag for two blog posts, each involving a speech Barack Obama gave, you should use ‘Barack Obama’ not ‘Barack Obama Speeches’. Your tags must be arbitrary and broad because, otherwise, you will never use them again and end up having 1,000 tags (600 of which are only used by one post) on your blog. Remember that tags are all about grouping posts together. They are the same as categories except they are more specific.
If you use tags properly, your tag cloud (if you are using one) will fulfill its purpose properly. The tags with the most articles will appear in larger font and will display to your readers how important that particular topic is to you.
Here are some examples of bad tags:
- riding a bicycle at night
- making waffles
- doing push-ups
- riding the waves
- watching polar bears
Here are some examples of good tags (what the above bad tags should be instead):
- bicycle
- cooking
- exercise
- surfing
- zoo
Below is an example of what a tag cloud will look like if the tags are chosen correctly.
Author: Luca Cremonini
Can you guess what the blog is about for the above tag cloud? You should be able to realize that the blog is about web design. Notice how all of the tags are very broad terms.
Keep it simple and broad! And don’t worry about grouping too many posts in the same tag. It rarely happens and, if it does, that just means you have an extreme interest in a particular topic.
Blogging for money part 4: placing advertisements on your blog
Saturday, February 13th, 2010
In the wide world of Internet advertising, there exists a plethora of options and techniques to monetize your blog through advertising. When the web first began, services like Google AdSense, ClickBank and Chitika did not exist. The only way to advertise would be to place custom image banners that linked to a particular product or service that was being sold. This technique is still used by many advertisers today and it will be touched upon briefly in this article (because it is the most basic) but it should first be mentioned that these highly customizable advertisements are not a good choice for low popularity, low traffic blogs. Serious custom banner advertisers are not going to pay monthly commissions on a blog that receives 2,000 visitors per month; unless the traffic is highly targetable for that particular product or service, it just would not be as practical as some of the other methods explained in this article.
Image banners typically come in industry standard sixes: 729×90 (also called a leaderboard), 485×60 (full banner), 234×60 (half banner), 125×125 (square button), 336×280 (large rectangle), 120×160 (skyscraper) and 160×600 (wide skyscraper) are the most popular. Various other sizes are used but the above are the most common.
Author: Adzaar.com. Images are scaled (not actual sizes).
Bloggers who agree to feature an image banner on their site usually get paid a monthly rate. Depending on the amount of traffic and value of the visitors, the monthly rate can range anywhere from $10 to $1,000 per month. Some site owners will use a script to report on the CTR (click through rate or the number of times the image is clicked on) of particular advertisements and impression count. It is rare for site owners to charge through impression count (the number of times the banner image is actually viewed) but some advertisers may prefer it.
Featuring image banners on your blog is something that probably should not be considered until you have over 1,000 unique visitors per day. Even then, you should wait till advertisers contact you (generally through your blog’s contact form) rather than looking for advertisers. You are much more likely to be paid a higher monthly rate if the advertiser has contacted you rather than vice versa.
Monetizing your site through pay per click (PPC) advertisements
Pay per click (PPC) means that you are paid every time a visitor clicks on an advertisement featured on your blog. Because of their seamlessness and feasibility, PPC methods are the most common choice for bloggers to make money from their blog. Services like Google AdWords allow Internet marketers to create their advertisements for their particular products and services and complementary services like Google AdSense provide a means for those ads to be displayed on websites and blogs throughout the world wide web.
Signing up for a Google AdSense account (so that you can start serving their ads and be paid per click) is a simple 1 step process that only requires you have a billing address (so you can be paid) in the U.S. and other countries. In can sometimes take a few weeks to be approved for AdSense but, if you have no prior history with the program, you will typically be accepted within a week.
Once you have your Google AdSense account, you can immediately begin serving ads on your blog. Simply sign in to your AdSense account, select your options (how big and what color you want your ad to be), generate the code and place it on your blog. Google will automatically crawl your blog to determine what links/images to display on your advertisement. You can chose to display image only or text only ads before you generate your code in your AdSense account. Keep in mind that, after you first place the code, Google takes some time to crawl your page and may not display the ad for 10-15 minutes.
If nothing displays on the ad for over an hour than it is likely you do not have enough content on the page you are placing the ad on. You should always place your advertisements on content rich pages that have a lot of text (at least 200 words). Google’s spiders are best at crawling text and determine what to display on AdSense ads through keywords contained in surrounding text.
That is essentially how pay per click (PPC) works. There are services that vary from Google AdSense’s model; some services, such as Chitika, display ads based on where the visitor is from or what search term he used in a search engine to arrive at the page. AdSense, however, is the most popular and most bloggers resort to AdSense because it is simply the most reliable high-tech ad service out there.
Once you begin serving advertisements with AdSense, you will be able to track the amount of clicks your ads get, as well as how much you are paid for those clicks. All of this can be done by signing into your AdSense account which will report, daily, impressions for your ad channels (a setting you must configure when creating the ad code), CTR, amount paid per click and various other statistics. Your daily AdSense report page will look like this:
CTR is the click through rate or percentage of times an ad viewer actually clicks on an ad. Page eCPM is the amount of earnings per 1,000 ad impressions. A CTR rate of 2% and an eCPM of $2.00 is considered good. There are a variety of ways these statistics can be improved (i.e. changing ad placement, changing content) but I will not detail those ways in this article. All of the statistics for the screen shot above (the first screen you see when signing into AdSense) are the combined statistics for all the AdSense ads you may be running. For individual statistics, you must assign channels to individual ads; then AdSense will collect data for those channels and display them in your reports.
Making money blogging through affiliate links
Monetizing through affiliate links is probably the second most popular approach for making money blogging. The method usually involves placing a text link or image link that takes visitors to a third party site that is selling a product or service. When that visitor makes a purchase at said third party site, the affiliate is credited a commission (percentage of sale) payment. Affiliates and vendors (those who sell products) are connected with each other through affiliate programs like ClickBank. The affiliate program, known as ClickBank, not only provides the means in which the affiliate link can be tracked (crediting commissions for each sale) but also handles all payment processing.
There are many transactional logistics involved when a sale is made through an affiliate link. That is why affiliate programs make it so much easier for vendors and affiliates by providing:
- A means in which the customer can make a payment for a product or service
- A means in which the affiliate (the individual who referred the customer to the product or service) can be payed a commission
- A means in which the vendor who provided the product/service can be paid
In addition to the above, an affiliate program provides the means in which affiliates find out about a vendor in the first place (and then make the decision to promote the vendor) as well as vital analytical data (i.e. how many visitors you send through an affiliate link for each sale). With that being said, using an affiliate program like ClickBank is absolutely necessary for bloggers looking to monetize their site through affiliate links.
Important things to remember about making money on your blog by placing advertisements
Using PPC program like Google AdSense and affiliate programs like ClickBank are probably the two single most popular methods of earning money blogging. There are other methods such as selling private image banner space (touched on above) and selling your own product (not through any affiliate program); but PPC and affiliate programs are probably the most important and certainly best for beginners.
Here are some important things to remember should you decide to make money from your blog through advertising:
- Do not bother placing ads if you have no visitors. Too many affiliate links and AdSense ads can hurt your search engine rankings, so if you are not advertising to anyone, there is no need to place advertisements on your site. First get the visitors, then consider advertising to them.
- Avoid placing too many advertisements throughout your site. This will subtract from the quality of your site and, in addition to getting poorer search engine rankings, you will get less returning visitors because they will view your site as overly spammy.
- Consider ad placement and surrounding content above all for pay per click advertising. Where the ad is placed on the page will greatly affect your CTR (click through rate) and the surrounding content will determine what will be displayed in AdSense ads.
- Consider your site visitors’ demographic when placing affiliate links. The same rules apply for ad placement but you should also consider what products and services your visitors will be interested in (based on demographic) when choosing an affiliate product to promote.
- Do not (for one minute) think that you can fool Google by clicking on your own AdSense advertisements. Their intricate system will flag your account and possibly suspend or cancel your account. After this is done, there is no way you can apply for another AdSense account unless you are doing so under a different name.
Thanks for reading the blogging for money article series! You have now made it to the top of the blogging for money pyramid and can now understand all the essential elements of a blog that earns revenue.
The Blogging for Money Pyramid
If you have not read any previous articles in the series, I encourage you to follow the links below.
Blogging for money part 1: the need for unique and quality content
Buying resell rights for your blog
Saturday, February 13th, 2010
Ever wonder where bloggers get their content? How can they possibly have time to write/design the immense amount of unique quality content that many successful web publishers have? The answer, much like the answer to most of life’s problems, is money. They purchase the material! That’s right, many of bloggers don’t even create their own material!
Purchasing your material with resell rights is how they do it! However, this process of purchasing material is not as easy as it seems. Many times, reseller packages contain outdated and overused material. This is why you must be careful when determining what content to buy. Compare the price with the overall quantity and quality (as described) of the package. Don’t be an impulsive buyer.
It is also wise to know what kind of resell rights you are buying. Master resell rights means that you have permission to resell the content and resell the rights to resell the content. This is the most coveted type of resell rights. The second best is regular resell rights, or just resell rights. This means that you can resell the content but you cannot resell the rights to resell the package. You’ll find that there is a considerable drop in price from master to regular resell rights.
Most bloggers purchase standard resell rights because there is usually no need to have master rights, especially if you are just using the content to complement your site. You may want to start with Webresell.net to purchase quality resell content. The prices for packages from webresell are extremely reasonable, but you may be able to find content packages of your own for an even better price if you do some extensive googling!
Blogging for money part 3: search engine optimization
Saturday, February 13th, 2010
Blog Search engine optimization (or SEO), is the process of improving the amount of traffic your blog receives by purposely increasing rankings in search engines. Being able to achieve good rankings is key to your success when blogging for money.
What is blog SEO?
SEO is not a practice that can be easily summed up. Some people devote their entire profession to learning the techniques of search engine ranking, and few (if any) have ever truly been able to crack the code.
The good news is that you don’t need to become an expert or do massive amounts of research to get your blog ranked well in Google! As a matter of fact, Google tells you exactly what you need to do in their webmaster guidelines.
If you skim through their webmaster guidelines, you will discover that good design and content is all you need for successful rankings. Although this is very true, it’s somewhat of an overstatement by Google. Yes, you will receive more lasting traffic with good content and design, but these guidelines were published much to Google’s advantage. Good content is only a small piece of the pie.
Don’t forget that Google is a search engine, and the largest most successful search engine in existence. Their objective is to rank the most relevant, quality sites, and to provide the most positive experience possible for its users. But sometimes Google’s interests conflicts with the interests of the struggling Internet marketer. This is why I recommend observing these three stalwart SEO tactics that have always proved faithful over the past decade.
1. Add meta tags to your blog
Meta tags are simple snippets of code that tell search engines information about your page. Meta tags always go in the header HTML of your page. If you are using Blogger or WordPress, there should be an option for you to edit the meta data of your blog.
There are two meta tags that you need to understand for the SEO of your pages, meta description and meta keywords. Meta description is the line of text that appears under the link to your site in search results. If you search the term ‘Google’ in the Google search engine, the site ranked highest is www.google.com. If you look above the green link, and below the large text link titled ‘Google,’ you will see these two sentences, “Enables users to search the Web, Usenet, and images. Features include PageRank, caching and translation of results, and an option to find similar pages.” That text is Google’s meta description tag.
To insert a meta description in HTML, simply type:
<meta name=”description” content=”The description of your page here.” />
In-between the <head> and </head> tag of your pages. If you are using a blogging service like Google Blogger or WordPress, there should be an option for you to change this in the administration.
Meta keywords is a bit less important than the description tag. Basically, when search engines were first created, they did not have the advanced spidering capabilities as they do today (they weren’t able to crawl pages to discover what content was on a page). Hence W3 (the World Wide Web consortium), gave webmaster’s the option of telling search engines what their pages were about. They could do this by inserting the meta keywords tag. Now outdated, its influence on rankings is questionable, and most search engines are known to ignore meta keywords. But unless you are trying to hide the keywords that you are targeting from competition, it can’t hurt to put them on your pages!
To insert meta keywords in HTML, simply type:
<meta name=”keywords” content=”keyword 1, keyword 2, keyword 3, etc.” />
In-between the <head> and </head> tag of your pages. If you are using a blogging service like Google Blogger or WordPress, there should be an option for you to change this in the administration.
Note that every single page or post within your blog should have its own unique meta tags. Google praises pages with unique meta tags, and frowns on pages that use duplicate meta tags.
2. Take advantage of headlines
This one’s a given. Google, and other search engines, look very closely at headlines to determine what your page is actually about. You can use the <h1> tag to laser target search terms. One problem people have with using the <h1> tag is that it’s too big, and that it affects their page cosmetically. This problem can be solved using a simple little CSS trick, but you should check first if you are able to use custom CSS with your blogging service.
Basically CSS (cascading style sheets), defines attributes for text and content of your page. It can alter the size/look of what your page will display as <h1> text.
To do this, simply type:
<STYLE TYPE=”text/css”>
H1 {font-family: The font you want, e.g.: verdana; font-size: The font size you want, e.g.: 12pt; color: the color you want, e.g.: black}
</STYLE>
Into the head of you page.
3. Build honest links to your blog
It’s no surprise Google rebukes people purchasing links from other sites to boost their site rankings. These are the kind of practices that un-foil all of the hard work Google engineers undergo to produce a search algorithm that ranks relevant, quality sites. In Google’s webmaster guidelines, Google tells us to avoid “participating in link schemes,” and to ask ourselves the questions “Does this help my users?” and would I do this if search engines didn’t exist?” It’s almost as if Google has ethical convictions about organic site promotion.
At any rate, it does help to obey Google at all times. No, it is not a democracy, its an absolute totalitarian dictatorship and Google is the unquestioned leader. Although it may seem like the tough way out, refraining from forbidden site promotion activities could really help you in the long run. Really, the best way to build links to your blog is by getting links naturally with good content, submitting articles, and building Squidoo lenses.
Ezine is the Most prominent site for article submission, and Helium (a huge community of casual writers) just started allowing embedded links in articles. There are a ton of other sites out there that publish articles for free, and they are all but a Google search away…
As, I mentioned Squidoo is another great way to build quality links to your blog. Squidoo was originally created by a leading Internet marketer who sought to make the process of creating stand-alone web pages easier. It grew rapidly in the year 2007, and has become a necessary tool for search engine optimizers everywhere. Not only can you get great contextual links from lenses (the term for Squidoo articles) for free, but you can also get unprecedented amounts of traffic from individual lenses. This is due largely to the fact that Google had a love affair with Squidoo when it was first created, and has since then rampantly indexed, and ranked pages.
You are now almost to the top of the blogging for money pyramid! Congratulations on making it this far, and please read on to the last (but not least) important step to making money with your blog: advertising. Click here to go back down the pyramid to the frequent blog posting article.
The Blogging for Money Pyramid
Blogging for money part 2: frequent posting
Saturday, February 13th, 2010
Frequent blog posting is something that needs to happen if your blog is going to hit success. Remember that success is always synonymous with difficulty, but can be achieved with a good rational, and much determination. If followed literally, these five tips will help you retain a frequent posting status, which will ultimately secure a frequent earning status.
1. Understanding your commitment
When you’re considering blogging for money, it is important to understand the commitment you are undertaking. This is because many people who blog for a living, actually spend more time blogging than they would for a real job. If you want consistent earnings, you need to give your time up consistently. One way you can do this is by setting a time quota like, “I will blog for 2 hours every day,” or by designating a specific time like, “I will blog at 3 p.m. every day.”
Value persistency to you commitment, rather than quantity of blog posts or the amount of success your blog receives. A flaw is rarely found in the commitment itself, but more often found in the resolve to follow the commitment.
2. Understanding your competition’s commitment
The majority of bloggers don’t make any money whatsoever. Although many of them don’t set out to make money, they all set out to gain readers. And guess what? The more bloggers that are out there, the less those readers become available.
Do a simple search on Google and examine a few related high ranked blogs. You might find that their commitment far outweighs yours. If this is true, you might want to consider blogging in a different niche.
3. Train yourself to blog constantly
It takes an incredible amount of discipline to force yourself to blog more than once a day, and it is very time consuming. Blogging for money is pretty much equivalent to being your own boss, and there aren’t many people out there who can boast that they are self-employed, are there? This is because of the fact that it requires an incredible amount of discipline. You need to train yourself to keep a consistent blogging schedule, and you need to stick-to-it if you want to maintain an audience.
4. Avoid ‘blogging guilt’
Not only do we sometimes not feel like blogging, but we simply don’t have the time to. Sometimes, school, kids, social life get in the way of blogging life and that is to be expected. Surprisingly, blog experts say that the best thing to do is to avoid being guilty about your lack of posts because the guilt that is associated from this is in fact, anti-productive.
Many times, bloggers, and all writers alike, enter into a form of writer’s paralysis when they fret over their lack of productivity. It’s kind of like trying to exercise again after not doing it for a while or having negative thoughts about it.
5. Blog when you’re not blogging
A useful piece of advice I’ve been given on several accounts by experienced bloggers is to blog when you’re not blogging. This means to create an archive in your head of things you want to blog about. When something unusual happens to you, or you have an interesting thought, make a mental note to blog about it later.
If you’re the kind of person that is forgetful, bring a notepad around with you; jot down ideas, and possible headlines for your blog posts. You don’t need to write any paragraphs or even sentences, you just need to create an outline. The more you use this method, the better you will become at it. At one point you should be able to create an entire blog post around a single headline without having to look at outside sources. You have a brain, and there’s more information in there than a multitude of books. Tapping that information is just a matter of patience and persistency.
Frequent blog posting is the second level in our wonderful blogging for money pyramid. Read on to part 3 to find out what the next level is. Click here to go back to part 1, the need for unique and quality content.
The Blogging for Money Pyramid
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